Corporate

In collaboration with a leading barrister, we set out to create a brand video designed to build trust, highlight authenticity, and increase exposure in the mediation space. The goal was to move away from traditional corporate-style content and instead craft something real, relatable, and human — blending professional polish with the raw personality of the client himself.

[Client]

Kevin Li Mediation

[Year]

2025

[Services]

Concept Development, Scripting, Casting, Directing, Filming, Editing

[Catagory]

Corporate

Project Objectives

  • Build a brand video that feels authentic and personal, while highlighting expertise in mediation.

  • Guide the client through the full creative process, from planning to delivery.

  • Position the barrister as approachable, credible, and trustworthy in a competitive professional services market.

Creative Approach

We managed every stage of production, including:

  • Pre-production: Provided creative direction, developed question scripting, identified filming locations, guided casting and actors, and coordinated scheduling.

  • Production: Filmed interviews and staged scenes in a hired space, using direction to bring out natural performances and ensure consistency of message.

  • Post-production: Edited the material into a succinct narrative, enhanced with graphics, to balance professional polish with authenticity.

The guiding principle throughout was to preserve the client’s character — a warm, approachable professional — while presenting him in the best possible light.

Results

The final brand/corporate video delivered a compelling piece of content that captures trust and credibility. By weaving interviews with narrative-driven visuals, the video positions the barrister as a thought leader in mediation, providing a strong asset for generating new business and strengthening reputation.

Lessons Learned

  • Authenticity is powerful: clients connect best when content feels real, not staged.

  • Thoughtful pre-production planning ensures efficiency during filming and consistency in message.

  • Combining professional polish with a client’s natural personality creates a stronger sense of trust and relatability.

Snaps From the Project

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