Corporate
In collaboration with a leading barrister, we set out to create a brand video designed to build trust, highlight authenticity, and increase exposure in the mediation space. The goal was to move away from traditional corporate-style content and instead craft something real, relatable, and human — blending professional polish with the raw personality of the client himself.
[Client]
Kevin Li Mediation
[Year]
2025
[Services]
Concept Development, Scripting, Casting, Directing, Filming, Editing
[Catagory]
Corporate
Project Objectives
Build a brand video that feels authentic and personal, while highlighting expertise in mediation.
Guide the client through the full creative process, from planning to delivery.
Position the barrister as approachable, credible, and trustworthy in a competitive professional services market.
Creative Approach
We managed every stage of production, including:
Pre-production: Provided creative direction, developed question scripting, identified filming locations, guided casting and actors, and coordinated scheduling.
Production: Filmed interviews and staged scenes in a hired space, using direction to bring out natural performances and ensure consistency of message.
Post-production: Edited the material into a succinct narrative, enhanced with graphics, to balance professional polish with authenticity.
The guiding principle throughout was to preserve the client’s character — a warm, approachable professional — while presenting him in the best possible light.
Results
The final brand/corporate video delivered a compelling piece of content that captures trust and credibility. By weaving interviews with narrative-driven visuals, the video positions the barrister as a thought leader in mediation, providing a strong asset for generating new business and strengthening reputation.
Lessons Learned
Authenticity is powerful: clients connect best when content feels real, not staged.
Thoughtful pre-production planning ensures efficiency during filming and consistency in message.
Combining professional polish with a client’s natural personality creates a stronger sense of trust and relatability.