Educational/Course
We partnered with Pearly, a Melbourne-based bridal hairstylist, to create a beautiful and educational series of cinematic tutorials designed for hairstylists worldwide. With a focus on clean aesthetics, romantic tones, and expert detail, each video empowers viewers to master signature looks through Pearly’s unique approach. Shot in her natural light home studio, the content blends authenticity with polish, balancing instructional value with strong personal branding. The resulting series is designed for online membership access, supported by short-form teaser content for Instagram and social platforms.
[Client]
Pearly Hairstylist
[Year]
2025
[Services]
Pre Production, Scripting, Filming, Editing
[Catagory]
Educational
Project Objectives
Develop a series of polished video tutorials to monetise Pearly’s expertise and loyal social following.
Create high-quality, cinematic content that aligns with Pearly’s brand aesthetic: soft, romantic, clean, and modern.
Build an evergreen content library of hairstyling education for online membership sales, supported by short-form social content.
Project Scope
• Content Planning: Collaborated closely with Pearly to define her visual style, tutorial structure, and educational goals. Developed a flexible episode format that supports voiceover and step-by-step instruction, while incorporating her own branded tools and techniques.
• Production: Filmed across multiple shoot days in Pearly’s home studio using a dual-camera setup. Captured hairstyling tutorials featuring different models with varied hair types, behind-the-scenes prep, branding inserts, and aesthetic b-roll.
• Post-production: Edited each tutorial to include cinematic intros, voiceovers, graphics for product call-outs, and smooth instructional flow. Created 10–20 second teasers optimised for Instagram to support course promotions and launches.
Results
Pearly now has a stunning library of bridal hairstyling tutorials that reflect her clean, romantic brand and teaching style. The content is optimised for her new member-only website and can be scaled into future modules. Early teaser content is already drawing strong engagement from her existing Instagram followers, helping to bridge her social audience into paying students.
Lessons Learned
Cinematic visuals and soft lighting elevate the educational content and reinforce brand positioning.
Pre-production planning and scripting are essential when balancing camera work, teaching, and aesthetics.
Including branded tools and product callouts throughout the tutorials adds additional revenue potential and brand value.
Shooting in a natural, familiar space (like Pearly’s studio) creates comfort on camera and keeps production efficient.
