Brand Video
We collaborated with Architektura Studio to produce a refined, editorial-style brand video that articulates their end-to-end architecture and interior design process. Guided by candid interviews with the studio’s co-directors, we shaped a narrative around their European design roots, holistic client approach, and thoughtful, timeless aesthetic. Filmed across two Melbourne locations, including a current build site and their design studio, the shoot captured authentic b-roll, on-location textures, and natural director-led dialogue. The result is a visually elegant, cinematic asset designed to educate new clients, reinforce brand trust, and elevate Architektura’s presence across digital platforms.
[Client]
Architektura
[Year]
2025
[Services]
Pre-Production, Filming, Interview Direction, Drone Capture, Editing
[Catagory]
Project Scope:
Pre-production:
Collaborate with EcoScape Solutions to understand the unique advantages of their solar panel system and identify the target audience.
Develop a creative concept and script for the product video.
Secure a location for the video shoot, including a residential setting.
Assemble a production team, including directors, cinematographers, and actors.
Production:
Capture high-quality footage demonstrating the installation process and functionality of the EcoScape Solar Panel System.
Highlight key features, such as smart energy monitoring, eco-friendly materials, and seamless integration with home appliances.
Film testimonials from satisfied homeowners who have already installed the system.
Utilize professional lighting and drone shots to showcase the panels' energy generation.
Post-production:
Edit the footage into a visually appealing and concise product video.
Incorporate music and a voiceover to convey a sense of environmental responsibility and savings.
Add on-screen graphics and statistics to illustrate the system's benefits.
Ensure the video effectively communicates the value proposition of the solar panel system.
Marketing Strategy:
Launch the product video on the EcoScape Solutions website and social media platforms.
Implement targeted advertising campaigns to reach environmentally conscious homeowners.
Utilize email marketing to inform existing customers about the new offering.
Monitor online engagement, lead generation, and inquiries, optimizing the campaign as needed.
Results: The "EcoScape Solar Panel System Video" achieved remarkable results. Within the first month of its release, the video garnered over 3 million views across various platforms, leading to a 40% increase in inquiries and consultations. EcoScape Solutions reported a significant boost in sales of their solar panel system, and the video received praise for its clear presentation of the product's benefits and its environmental impact.
Lessons Learned:
Understanding the target audience's values and concerns is vital for creating a compelling product video.
Real customer testimonials can build trust and credibility, especially in industries focused on sustainability.
Monitoring online engagement and lead generation helps refine marketing strategies and capitalize on interest.
This case study showcases how a well-crafted product video can effectively communicate the benefits of a sustainable product, inspire action, and contribute to sales growth in the eco-friendly home solutions market.
