Motion Graphics

Project Objectives

1. Create a four-minute anniversary video to celebrate H&M’s 10 years in Australia.

2. Collate and edit 10 years of archival footage provided by H&M into a cohesive, engaging timeline.

3. Incorporate fresh footage, on-trend music, and motion graphics to align with H&M’s brand guidelines and fashion-first aesthetic.

Project Scope

• Content Planning: Worked closely with H&M’s marketing team to interpret their detailed brief, identify key milestones to highlight, and ensure alignment with brand guidelines and tone.

• Production: Captured supplementary footage to bridge gaps between existing archival material, ensuring consistent visual quality and fresh, engaging visuals.

• Post-production: Edited extensive archival footage into a succinct four-minute narrative. Applied motion graphics, transitions, and supers to tie together diverse topics and maintain pacing. Selected on-trend, rights-cleared music to energise the video while staying within H&M’s style parameters.

Results

Delivered a polished, high-energy four-minute anniversary video within a tight 10-day turnaround. The final product celebrated a decade of H&M’s presence in Australia with an engaging, fashion-forward narrative that balanced archival storytelling with contemporary creative design. The video resonated with internal staff, reinforcing brand pride and celebrating the company’s milestone in an exciting, visually cohesive way.

Lessons Learned

• Tight deadlines can still deliver high-quality results with detailed briefs and strong collaboration.

• Motion graphics and music selection were crucial in unifying very different footage sources.

• Supplementary filming adds significant value in bridging archival content and elevating production quality.