Brand Video
We partnered with Kitty & Raffy Books to produce a flagship brand video that captured the essence of their mission, aesthetic, and emotional impact. The goal was to create a warm, engaging visual identity piece that would resonate with both new and existing audiences across digital platforms. Drawing on a blend of naturalistic interviews, cinematic B-roll, and intentional design choices, we crafted a video that not only communicates the brand’s core values but also leaves a lasting impression. The result is a foundational brand asset that elevates recognition, drives connection, and positions the business confidently in its category.
[Client]
Kitty and Raffy
[Year]
2025
[Services]
Creative Direction, Scriptwriting, Filming, Editing, Brand Positioning
[Catagory]
Project Objectives
Develop a versatile hero video that communicates the brand’s identity, tone, and personality.
Build trust through authentic storytelling and highly visual presentation.
Create a central brand asset that can anchor social, website, and advertising efforts.
Project Scope
Creative Strategy: Developed a strategic approach to tone, messaging, and delivery format. Balanced emotional resonance with clarity of offering.
Script + Storyboarding: Collaborated closely with the client to script a voice and narrative arc that mirrors the customer journey and brand promise.
Filming: Shot on-location using natural light and lifestyle direction to maintain warmth and approachability. Captured founders, team members, and contextually rich environments.
Editing + Sound: Brought the video to life through seamless editing, colour grading, sound design, and music selection that supports the emotional rhythm of the piece.
Results
The final brand video became the anchor of the client’s online presence, driving increased engagement across their homepage, paid ads, and organic social. Viewers responded positively to the tone and visual style, which felt personal, trustworthy, and aligned with the values of the brand. Early usage saw increases in conversion rates and average view durations across multiple platforms.
Lessons Learned
A strong brand video starts with strategic alignment — understanding the why behind the what.
Mixing structured interviews with natural, unscripted moments builds authenticity.
Investing in intentional visuals (colour, composition, texture) creates long-term brand equity across all digital touchpoints.
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