Product Videos
We partnered with Infa Group to produce a comprehensive content library for their range of baby car seats — one of Australia's most trusted names in child safety. The project spanned a two-day shoot across multiple locations and vehicles, delivering a full suite of instructional videos, lifestyle photography, product stills, and social media content. With approximately 10 actors, multiple car seat models, and a two-week post-production turnaround, this was a high-output, precision-planned campaign built to give Infa Group ready-to-use assets across every platform.
[Client]
InfaSecure
[Year]
2026
[Services]
Pre Production, Scriptwriting, Filming, Editing, Colour Grading
[Catagory]
Project Objectives
Create a comprehensive instructional video library for Infa Group's car seat range, giving parents clear and confident installation guidance for each product.
Capture lifestyle and product photography that could support product launches, retail, and social media well into the future.
Deliver a high volume of polished, on-brand content within a two-week turnaround — without sacrificing quality or authenticity.
Project Scope
Content Planning
The volume and variety of content meant pre-production had to do the heavy lifting. We mapped out every seat, every install scenario, and every piece of content required before a single camera was switched on. This included scripting for the instructional videos, talent briefing, location scouting across multiple car environments, and a detailed shoot schedule designed to capture everything across two days with zero wasted time.
Production
Two full shoot days. Multiple vehicles. Multiple locations. Approximately ten actors — real parents and real children — cast to bring authenticity to the content rather than a polished, overly produced feel. The client was clear: they wanted it to feel real. Our on-set production team managed talent, car seat logistics, scene transitions, and photography alongside the video capture, ensuring every deliverable was locked in-camera before wrap.
Post-Production
With a two-week turnaround from shoot to delivery, we built the post-production workflow into the pre-production plan. Minimal revisions were needed because the groundwork was thorough. Deliverables included the full instructional video series, a hero brand video, social-ready cut-downs, lifestyle image sets, and product stills — a complete content library Infa Group could deploy across retail, digital, and social channels immediately.
